{"product_id":"proper-twelve-irish-whiskey-750ml","title":"Proper Twelve Irish Whiskey 750ml","description":"\u003cp\u003e“Born and bred in the Dublin suburb of Crumlin, Dublin 12. Proper \u003cbr\u003eTwelve is who I am,” McGregor stated. “I wanted to make an Irish whiskey\u003cbr\u003e emblematic of Irish culture as a whole, and something that would \u003cbr\u003eshowcase the great skill we possess of distilling the best Whiskey in \u003cbr\u003ethe entire world.”\u003c\/p\u003e\u003cp\u003eMcGregor originally wanted to name the whiskey after his own \u003cbr\u003enickname, Notorious, but the 30-year-old entrepreneur had to settle with\u003cbr\u003e Proper No. Twelve after a trademark dispute.\u003c\/p\u003e\u003cp\u003e\"I come from a place called Crumlin, in Dublin 12. It's a place dear \u003cbr\u003eto my heart. It's where I learned how to fight; it made me who I am \u003cbr\u003etoday. It's a place I'm still very much a part of every single day of my\u003cbr\u003e life. So, that's where the name came from. It's proper Irish whiskey \u003cbr\u003eand twelve is my hometown,\" said McGregor. \"Growing up on the streets of\u003cbr\u003e Dublin 12, I learned the values of loyalty and hard work. I respect \u003cbr\u003eother Irish whiskeys, but I am coming in strong, with passion and with \u003cbr\u003epurpose. I am the founder of this company and I am going to give it my \u003cbr\u003eall,\" he continued.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e“I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose.” \u003c\/span\u003e\u003cem\u003e- Conor McGregor\u003c\/em\u003e\u003c\/p\u003e","brand":"vendor-unknown","offers":[{"title":"Default Title","offer_id":46642379882645,"sku":"2669","price":33.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/2902\/0309\/files\/proper.jpg?v=1763739759","url":"https:\/\/boozecity.com\/products\/proper-twelve-irish-whiskey-750ml","provider":"Booze City ","version":"1.0","type":"link"}