The combined dynamism of Chef de Caves Didier Mariotti and designer Ross Lovegrove has shaped a new, revolutionary Mumm Grand Cordon bottle, breaking with convention. This meeting of the minds created an optimal oenological shape with a long and slender neck to facilitate the development of aromas in the wine, combined with a powerful new statement celebrating the iconic red sash of the Maison: a genuine red ribbon indented into the glass.