Boroviƒçka production is a centuries-long Vizovice tradition, and it is inseparable from the history of the distillation industry in Vizovice as well as from the personalities Karel Singer and Zikmund Jelnek. Its traditional production process based on drawing distillation is still used in its original form today. The only technologies that were modernised are those that further enhance the clarity and delicacy of the juniper liquor while allowing it to retain its characteristic harshness. The name of the product, which refers to Moravian Slovakia, might seem strange, given that is made by a Wallachian company. This name came about due to the success of Rudolf Jelnek exports in the United States. Slovakian boroviƒçka gin had been very popular in that market in the 1930s. Rudolf Jelnek sought out ways to compete with that product, and that is where the name Slov°ck° boroviƒçka came from, which is easily confused with òslovensk° boroviƒçka in English-speaking countries.