Jose Cuervo Platino is the result of a family tradition that began in 1975. Its taste and aroma are the product of expertise that has been passed from generation to generation, culminating in an ultra-premium tequila like no other and deserving of wearing the Cuervo family name. This exquisite tequila is handcrafted from a unique process the family calls "Esencia de Agave". It is a meticulous method that brings the full character, flavor and essence of the agave to life, offering a perfect balance and smoothness to the palate never experienced in a clear tequila.