The Navarro family is a large traditional family in the state of Jalisco, Mexico and are the descendants of Spaniards. Mr. Pedro Navarro Franco bought an old 1800’s hacienda in Puente Grande Jalisco and named it Hacienda Navarro. Subsequently the sons of Mr. Pedro Navarro Franco. Pedro Jr., Jorge and Carlos founded the restaurants Navarro Hacienda in 1990, being the most successful restaurant in Guadalajara. Already in the food business they came up with the idea of making their own tequila since their customers were great consumers of Preciado Liquido. The Navarro family is one of the most respectable and well-known families in the state of Jalisco, Mexico.